Pete Lescoe, founder of Okayd, leverages over 25 years of experience in consumer packaged goods (CPG) and food retailing to help brands avoid costly labeling errors and build consumer trust. As the founder of Food Should Taste Good, a natural snack brand acquired by General Mills, Pete gained deep insight into the challenges of scaling successful brands. The idea for Okayd emerged after Pete witnessed the impact of a labeling error during a product redesign at a new venture—leading to consumer confusion, operational hurdles, and unexpected financial costs. As a board member, investor, and consumer, Pete saw just how common labeling errors are across the food industry. Driven to solve this pervasive issue, Pete created Okayd to make food labeling precise and effortless, empowering brands to operate with confidence.